top of page

BRANDING

The direction behind every asset.

For brands stepping into e-commerce for the first time, or whose visual identity hasn't kept up with where they're selling now.

Not just a logo, a visual system.

Branding here means the direction behind every asset you'll ever produce: a mood board, a style guide, a shot-style — agreed once, applied everywhere, so nothing you publish looks like it came from a different brand.

bg-iridescent.jpg

What you get

4 deliverables, 1 engagement, no open-ended retainer required.

01

Mood board & visual references

A curated set of references that captures how your brand should feel, before a single frame is shot.

02

Style guide

Colour, typography and imagery direction - documented once, applied everywhere.

03

Shot-style direction

Clear direction for your next production, so every future shoot stays on-brand.

04

Applied to your first assets

We put the guide to work immediately, so you leave with proof, not just a document.

How we work

4 steps, start to finish.

01

DISCOVERY

Tell us about your brand, your audience, and where you're selling.

02

DIRECTION

Two or three visual directions to choose from.

03

GUIDELINES

A style guide you, or your team, can use going forward.

04

APPLIED

Your first assets produced to the new direction.

Let's shape your brand.

Or tell us about your project      prod@icbstudio.com

bottom of page